Hispanic Real Estate Firm, Casa Latino, Executes Southeast USA Development Deal


Casa Latino Franchise Corporation, the world’s largest network of Hispanic real estate offices, has executed its first regional development agreement with Casa Latino Global Development, LLC.


Orlando, FL (PRWEB) 31, August, 2009 – Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008 and quickly expanded to become an area developer for the Central Florida region. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.

Speaking from Celebration, Joe La Rosa, President of Casa Latino Global Development said, “Casa Latino Franchise Corporation has tremendous faith in our abilities to help grow the brand throughout the remainder of the state of Florida and the southeastern United States. Although we still need to continue to expand in our central Florida market, we have relationships throughout the region which will prove invaluable to our ability to grow the brand.”

Robb Heering, founder and CEO of Casa Latino, stated, “Our brand is doing well in many key markets despite the current economic climate. In order to continue our unprecedented growth we need to recognize the players on our team who have helped get us to this level. Joe and Mike La Rosa and their growing team of real estate professionals in central Florida have proven to us that they have what it takes to get us on the map, not only in Florida, but in many other markets as well. The newly executed agreement provides our Florida leaders to develop the balance of the state of Florida, the entire states of Georgia, South Carolina, North Carolina, Tennessee, Mississippi, Arkansas, Louisiana, and a portion of Alabama.

Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Houston, TX, Atlanta, GA, Nashville, TN, Memphis, TN, Baton Rouge, LA, New Orleans, LA, Little Rock, AR, Fayetteville, AR, Raleigh Durham, NC and Charlotte, NC.

For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.


About Casa Latino Franchise Corporation:

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.



Contact:
Kristin Taylor, VP-Marketing
Casa Latino Franchise Corporation
Phone: 321-939-1475
Email: kristin@casalatino.com
www.casalatino.com

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~ FOR IMMEDIATE RELEASE
March 02, 2009
Casa Latino Franchise Corporation Headquarters

WOW!
Casa Latino is growing faster than any other real estate franchise in the world!

Pretty impressive given the current attitude prevalent in the market.

Since January 1st we have welcomed the following new franchise owners to our family, or opened new offices with existing franchise owners:

Mercy Lugo-Struthers, Woodbridge, VA
Mercy Lugo-Struthers, Manassas, VA
Sharon Molina, Kissimmee (Hunters Creek), FL
Maria Pagan, Kissimmee, FL
Isora Lopez, Kissimmee (Boggy Creek), FL
Yuri Gomez, Buena Ventura Lakes, FL
Clara Herrera, Orlando, FL
Sonny Buoncervello, Orlando (Deerfield), FL
Ben Robles, Poinciana, FL
Joe La Rosa, Celebration, FL
Carmen Chong/Laly Arellano, San Jose, CA
Jose Ramirez, San Lorenzo, CA
Tony Lopez, Chula Vista, CA
Tony Lopez, El Centro, CA
Denise Buser, Patchogue, NY
Denise Buser, Brentwood, NY
Marilyn D'Angelo, Freehold, NJ
Yeimalis Acevedo-Rasmussen/Armando Tam, Hayward, CA
Mario Cordoba/Armando Tam, Pittsburg, CA
Patricia Rivas/Armando Tam, Brentwood, CA
Patricia Rivas/Armando Tam, Antioch, CA
Marielena Baumann/Armando Tam, Newark, CA


~ Hot Spots
Metro NY Area Developers are BOOMING!
On February 26th our Metro NY Area Developers hosted a little event to quietly introduce Casa Latino to a few people on Long Island, NY. The event drew over 900 (yes, 900!) Realtors.
The attendees listened and learned from nationally known speakers including Darryl Davis, Steve Harney, Roque Torres and Phil Tesoriero. Two franchise agreements were signed on the spot, agents were recruited, listings were taken, deals were being structured, and appointments were scheduled with at least a dozen franchise prospects. The Metro NY development team is led by Kevin McClarnon, a former Vice President of Merrill Lynch Real Estate, President and General Mgr. of Prudential Long Island, and Senior VP with Coldwell Banker; Peter Morales, formerly with Prudential Douglas Elliman, Denise Buser, formerly with National Homefinders Signature Properties and Coldwell Banker, and Jeymy Idrovo-Gonzalez, formerly with Coldwell Banker. We anticipate the opening of more than fifty (50) offices in the Metro NY market.

Central Florida - Greater Orlando!
Central Florida isn't really just a hotspot, it's on fire!
Our area development team, led by Joe La Rosa and George Casas, have opened 8 locations in the last 45 days and they've barely begun the real push. We have a fantastic group of franchise owners and managers in the Greater Orlando market (see the inaugural list above). Casa Latino is fast becoming the dominant brand throughout Orange and Osceola Counties and we expect continued great news from this part of the country. The family of area developers and franchise owners in Greater Orlando were a major factor in the relocation of our headquarters to Celebration, Florida earlier this year. It's a great place to showcase our brand to the world.

California!
We'll dedicate an entire newsletter to the Golden State. Suffice it to say that we have been making big gains in key markets. The Redwood City based Casa Latino Bay Area Realty team led by Carmen Chong, Orlando Bojorquez, Ana Alvarez, Claudia Cordoba, Viviana Bolivar are spreading the brand faster than a west coast wildfire. Armando Tam and his team including Yeimalis Acevedo-Rasmussen, Patty Rivas, Marielena Baumann, Roberto Tam, and Mario Cordoba are steadily growing throughout the East Bay (San Francisco) market. Our newest California franchise owner, Jose Antonio "Tony" Lopez is beginning to grab the spotlight as he develops San Diego and the Imperial Valley. We also anticipate significant action in Central California and the LA market during the second quarter. Keep watching the news.


~ Staffing News
Maythe Carpentino joined Casa Latino in January as Executive Assistant to the CEO. Maythe is a native of El Salvador and played a role in Casa Latino's print marketing and graphics as a vendor in 2007-08. Maythe is also a 'techie' and she's been assisting with the technical advances we've been making. Maythe will lead the implementation of the new Casa Latino websites later this month. Maythe@CasaLatino.com

Stephanie Heering the founder's wife, has been watching Casa Latino grow from a dream to a reality and has been quietly assisting behind the scenes in various ways. Stephanie has a background in corporate Finance (IBM Corporation, Armonk, NY) and she has agreed to manage our growing corporate accounting function. Stephanie will be the primary contact for franchisee reports and accounting.
Stephanie@CasaLatino.com

Business Cards and Print Products.
We have a new vendor for Business Cards and more.
Visit Colourtech Marketing at www.CasaLatinoCards.com . Colourtech is a large and experienced printing firm based in Buffalo, NY and currently provides similar services to just about every real estate brand on earth. They are very good at what they do.


MUCHO MÁS!

We have much more to report but we'll save it for the next newsletter. Watch your emails!

We have just signed a major technology development agreement with a major technology developer in Cupertino, California.

THIS IS BIG NEWS!

Our entire technology platform is being redesigned and our area developers, franchise owners, brokers, and agents will soon be reaping the rewards our our "rebuild".

The new technology will feature a brand new corporate site at CasaLatino.com and will include Broker sites and Agent sites.....FREE !!!!!

The new technology is absolutely state of the art and will provide reliable, always-on data delivery using RETS data, will provide you MLS data feeds to all MLSs that you subscribe to, Offers Real-Time data exchange and Full MLS data, Delivers full live statistics of area real estate market data, interactive mapping of listings powered by Google Maps®, plus multi-point mapping, Features an integrated Wireless option that syncs to the desktop using PocketMLS, Enables broker to re-offer web services to agents of Agent Website, ListingAlert alerting CRM, and PocketMLS wireless MLS, the only integrated agent web services with patented applications.

Broker's Benefits include:

Assurance- Now every agent can be online with the latest marketing presentation and lead capture business tools for increased productivity, Competitive internet marketing business tools. Now you can blow away the competition. Our new technology will help our agents succeed.
Leading Class Technology-
Our web services offer the broker easy to use tools to recruit and retain existing agents. Free Training and Support on all web services for broker, offices and agents. Even in-house group and office trainings.

ListingProducerPro:
Integrated Website Marketing Strategy for Increased Presence and Leads. Single property website promotion systems.

Agent's Benefits

Simplicity -Fully integrated web marketing and client management solution; from agent website to CRM to wireless notification and control. Lead Capture Technology, Daily client tracking via email click-through report to know what properties client views and which they are interested in, drip marketing client relationship management tools, MLS search and CMA transaction management tools, market analysis reporting, property data mapping with tour directions, title tool access, Wireless MLS, Extended business reach with wireless MLS searches and client communications from Smartphone or PDA.

Broker Management - This module turns on office & agent roster management, lead assignment and listing approval (company wide), and propagates custom links to all accounts in the broker hierarchy.

Office Management - Depending on the broker's settings, office managers will have the ability to manage agent roster for their office, and approve custom listings added by agents in their office. Brokers can assign special role accounts for offices in the roster (for office administrators) these accounts will have this module turned on by default, and in addition will "own" and administer the office website as well as propagate custom links to agents in their office.


Multi-level Management (Listings and Agents) are available for multi-office brokerages requiring multi-level securities.

Our new technology will include:

A unique Lead Cultivation and Management Tool.

A comprehensive web solution by utilizing Full MLS data, email
alerting, drip marketing, client tracking and company branding.

Dynamically ranks company listings at the top of every generic MLS search visitors initiate on the website. In addition, allows the agency/branch to customize their listings online for greater visibility.

Cloaks Listing Agent/Company information from the visitor

We are able to do so because we use Full MLS data.

Advanced IDX search capabilities for properties (client side)

Lead Capture portals with Email Updates and Property Search Results

Dynamically provides MLS data to client after the client is "captured."

Allows Office Manager to distribute, and track leads to any agent within the roster with Listing Alert CRM.

Allows Office Manager to add new offices, and assign/add new agents with just a few clicks.

Tracks the activity of each visitor and/or client with granularity.
Number of times a client logs on and conducts searches.
Number of times a client previews and email property alert.
Rates the client's interest level in a given property.
Feeds client activity data to managers in the company.

Standard Features will Include

Powerful Web 2.0 Custom Internet Portal

Highly customizable solution for broker and community content.
Easy to use WYSIWYG editor within dashboard
Visitor tracking and statistics, Google Analytics compatible
Non-bias content pages.
Unlimited custom pages.
Broker Control Panel (Lead Capture, Lead Assignment and Agent Web Services).
Captures website leads with ListingAlert engine.
Provides Lead Assignment capabilities from Control Panel directly to agent.
Enables broker to add agent web marketing services.
Office and Agent Roster for Display in CasaLatino.com website.
Add broker functions to add offices or agents directly in the company website agent roster (unlimited offices and unlimited agents).

Full IDX Feed
Auto listing presentation in IDX search. Get your listings placed above all other generic listings with every website search to show your inventory first when website visitors conduct property searches upon availability .
Google powered mapping.

Real Time market Stats generated per search criteria, not
generic market summaries.

MLS Data
Enables MLS alerting functionality in e-agents control panel and creates a client login area for alerting customers, upon availability.

Alerting
Listing Alert features for buyers and sellers, includes Reverse Prospector.

Website Lead Capture
ListingAlert powered lead capture, email alerting, agent notification, IDX, client management and reporting, drip marketing system.

CRM Tool
Client Relationship Manager

Marketing Program
Newsletter Tool
Automated Drip Constant Contact Tool
E-Cards
Google Mapping
Google Technology for Mapping Properties
Language Translation Technology
Google Technology Translation Feature
Advanced Features

Agents web site extensions
Gives all agents a powerful Internet Marketing Solution Platform
Customized Agent Templates for Brand Consistency
Office floor pages -allows floor agent to see all listings and open homes, if available.

Pocket MLS and Pocket MLS Web Edition, optional services.

Branded ListingProducerPro
Single property websites with property address as website address. internet promotion for your Listings
Differentiated, individualized listing content from usual aggregated IDX searches.
Increased Lead generation with a single property website address
Uplinks to agent and company website for increased Search Engines referral links.
Custom CMA continues your branding through the CMA report
Single URL websites link to all new listings in IDX search

Transaction Point Integration
Integrates Transaction Point Transaction Management Program

AND MUCHO MAS !!!!!!!!!!!!!!!!!


THE TIMELINE -

Our tech team is already working with our technology vendor and we are projecting a March 1st launch of the new system.

Watch your emails and get ready to explode your business in 2009!


Atentamente,

Casa Latino Franchise Corporation

Celebration, FL – January 1, 2009
Casa Latino Franchise Corporation, the country’s largest network of Hispanic and minority owned real estate offices has selected Celebration, Florida as its new corporate headquarters.

Speaking from Connecticut, Casa Latino CEO Robb Heering announced that the company was relocating its headquarters and national franchise sales operations to a new facility in Celebration, Florida, roughly one mile from Disney World.

“We have systematically grown our company and our expansion is increasing at a rapid pace. We needed to make some decisions regarding office space sooner than later as we need to immediately increase our ability to host franchise owners and prospects and house additional corporate staff. We decided to expand the bounds of our office search outside of our current location in Southbury, Connecticut.
Our new location in central Florida is a global destination. Celebration is a town that was designed by the Walt Disney Company and it’s a far cry from the snow and ice of the northeast. The new office space can accommodate our needs to have training and conference facilities and allows for expansion for additional staff. The new state of the art building known as Palm Plaza was constructed and is managed by La Rosa Development Corporation. Joe La Rosa, a principal at La Rosa Development is also a Casa Latino franchise owner and a major area developer for Casa Latino in several markets.
Our cramped Connecticut office has been vacated and our move to Celebration has been accomplished in time to kick off 2009. We will grow our brand presence in many additional markets in 2009 here in the US and in Latin America and the new venue will serve our needs well.

[i]Casa Latino’s new headquarters office is located at 1420 Celebration Boulevard, Suite 200, Celebration, FL 34747.[/i]

Southbury, CT - December 09, 2008
The Metro New York market will soon be home to dozens of Casa Latino Real Estate offices. The national leader in the Hispanic and multi-cultural real estate market has awarded a large multi-unit area development franchise to one of New York's preeminent power players.
Speaking from his Connecticut headquarters, Casa Latino CEO Robb Heering announced that a team led by Kevin McClarnon has acquired exclusive rights to open, operate, and broker the sale of Casa Latino real estate offices throughout metropolitan New York.

"Kevin McClarnon was one of the founders of Long Island's National Homefinders Signature Properties, which was acquired in 2003 by NRT, Incorporated to operate under the Coldwell Banker banner. Kevin is a highly respected real estate professional who continues to influence the greater New York real estate market. We have been searching for a quality, competent, and professional team to lead our New York operations since our company began in 2005. Kevin and his growing team will give our national brand tremendous credibility and reach in the Metro New York market."

McClarnon and his team have executed an exclusive territorial rights and area development agreement for, Kings, Bronx, New York, Richmond, Queens, Nassau, Suffolk Westchester and Rockland Counties.